1. Momentum is the goal
We’re winning. Bad news makes the front page, but despite fossils like Trump getting coverage, the vast majority of country and city governments, the biggest corporations and billionaires, banks, insurers, investors, global institutions, and ordinary citizens of our planet are ready for change. Our goal now is momentum building. Tipping points. Sharing successes. Everybody get on board.
2. Solutions are the topic
Our message has to become more focused. Using a massive wave of lobbying and obfuscation, the carbon establishment has succeeded in sowing confusion. We’re ending confusion. We’re talking about solutions. Less climate debate. Less talk about the problem. Solutions. Measured results.
3. Priorities are the strategy
We’re out of time so it won’t be perfect, but winning is possible if we focus first on making the most impact:
Carbon and methane in the air are the top priority, closely followed by water, then everything else. The three areas above create 70% of the carbon and methane.
4. Simplicity is the message style
Simple. Understandable. Solutions. Photos. Simple media-friendly charts.
5. Punishing polluters is overdue
The debate is over. Stop subsidizing polluters. Tax polluters. Fine polluters. Regulate polluters. Ban pollution products. Sue polluters. It’s a civil matter. It’s not complicated. They’re destroying our home. Some people only understand issues in terms of money and regulations. Fine. Let’s deal in money and regulations.
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Author of 150+ feature articles on clean energy. His new book will be published in October of 2018 by Rowman & Littlefield in Washington DC. It contains clean energy solutions and Top 10 lists of climate actions for all of us. Would you like to see your list? Learn more about his new book here.
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